Is your copy worth reading? – Hook your audience like Pixar
The Process Communication Model
While copywriting for Ads, are you sure that you are addressing the entire population of your target audience? Pixar, the world’s most successful animation studio pursues a model worth emulating in ad copywriting!
The below carousel illustrates a detailed example of the Process Communication Model (PCM) which is used by Pixar for years to successfully keep its fans hooked to their movies.
Click on the Carousel above to view it in full screen.
