Personal Branding
You are your own Brand!
Take control of your online reputation for people to see you in the way you want to be seen.
What does Branding mean?
Let’s say someone were to search/Google your name online, what do you want them to make out of the results? First of all, does your name appear in the search results?
Do you have social media profiles? Have you written news articles, blogs or social media posts? Does your name feature in any websites?
What impression should someone get about you based on the search results? This essentially forms your personal brand.
Why personal branding matters?
Reach your goals faster
If your goal is to attract a target audience, the right focus on building a personal brand - that resonates with their values and desires - helps you build a loyal customer base.
Generate Opportunities
A strong personal brand will open the avenue for new job opportunities, speaking engagements, sales leads, etc.
Become an Authority
If you are an artist, musician or a techie trying to build your influence and your community, personal branding helps you to position yourself as an experienced professional and an Authority in your domain.